After a Tumblr post by Taylor Swift ignited a debate about artist remunerations and who pays—and gets paid—for free trials, Apple's Eddy Cue took to Twitter to respond.
The post by Taylor Swift, which followed some indie unrest.
Cue started off by stating Apple's positing on artist re-imbursements:
Apple will always make sure that artist are paid #iTunes #AppleMusic
— Eddy Cue (@cue) June 22, 2015Followed up stating Apple Music will be picking up the tab for the free trial period:
#AppleMusic will pay artist for streaming, even during customer's free trial period
— Eddy Cue (@cue) June 22, 2015And then reached out directly to Taylor Swift:
We hear you @taylorswift13 and indie artists. Love, Apple
— Eddy Cue (@cue) June 22, 2015By "artists", I'm assuming Apple Music will be paying the music industry, including the labels, from which artists, producers, writers, and stake-holders will also get whatever cut is dictated by their deals.
Swift's post undoubtedly sent ripples through Apple, which was and is set to launch Apple Music in just over a week. For this to have happened so quickly, however, and for Eddy Cue to announce it in a series of Tweets, shows an unusual level of responsiveness and social engagement from Apple.
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