Carphone Warehouse today unveiled the UK retailer's new Mobile Virtual Network Operator (MVNO) called iD. The new network aims to offer the best value 4G available on the UK market.
As previously reported, Carphone Warehouse has teamed up with Three UK to launch the new network, which will enable the company to offer more affordable deals when it comes to tariffs, not to mention free roaming in select countries. iD will focus on supplying standardised bills on a monthly basis, as well as offering only 12-month contracts.
Pricing for these new plans has yet to be revealed, but we're sure the new network will offer some enticing deals to attract custom away from established competitors. A deal for the Samsung A3 was shared in the press release, which will be available for a limited time on a 12 month 4G plan with 300 minutes, 5000 texts and 1GB of data for £19.50 a month.
iD will be available in May through Carphone Warehouse, Currys and PC World retail stores.
London 23 April 2015: Today, Carphone Warehouse announces iD, a new mobile network that is built around what the customer wants and addresses consumer frustrations with current mobile phone plans.
iD – available from May and operating on the Three network – will launch with a set of market-leading, introductory offers promising the mobile user increased contract flexibility, greater access to free data roaming and the best value 4G available on the UK market.
Commenting on the launch, Graham Stapleton, UK CEO at Carphone Warehouse, said: "We've been listening to our millions of customers' network requirements and desires for years. In doing so we have identified some common challenges. People want greater flexibility from their plans and are fed up with the 'one size fits all' approach. In fact, a recent study by Which? found that overspend on mobile phone charges in the UK amounts to £5.42billion each year – showing just how many people aren't on the right plan for them. We are also a generation obsessed with the mobile internet and accessing data and services on the move – things people are either paying too much for or just aren't getting. Addressing these challenges forms the basis of the first wave of plans from iD."
At launch, the new network will solve three core customer frustrations:
- Bill Shock – for those who want to make the most out of their money and like the reassurance and security of a standardised bill each month; delivered through controlled and capped plans at the lowest price on the market
- Uncertainty when using your phone abroad – for those who travel abroad frequently but are hindered by inflexible plans. iD's roaming plans cover more European countries than anyone else
- Flexibility – 12 month contracts for those who want great value 4G, with the flexibility of shorter term commitment
Graham continues: "This is just the beginning. We know that there are lots more customer issues and frustrations with existing mobile plans that we're eager to tackle. We want this network to be focused on the individual and we will continue to listen to customers over the coming months, asking them to help develop and evolve iD."
iD is the first major initiative from Dixons Carphone and will be available to customers from May 2015 via all Carphone Warehouse, Currys and PC World stores, as well as online channels. For more information and to register interest visit www.idmobile.co.uk.
The first mega offer from iD will be the Samsung A3, available for a limited time on a 12 month 4G plan with 300 mins, 5000 texts and 1 GB data for £19.50.
Olivia Wilde
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