Everything has to be smarter these days. Connected to something. Connected to everything. And these days we have to talk to those things.
Google brought us, well, Google Now. But excellent as it is, you're taking to a machine. Apple personified things with Siri. And now Amazon has Alexa in its Amazon Echo Bluetooth speaker. Why? Oh, why not. On one hand you've got a decent speaker that ties into Amazon music. And lets you make shopping lists for later. On Amazon, of course.
But really that's just the tip of the iceberg with Alex. And it's a bit of an odd product, not available for general purchase. You register your interest with Amazon, finally are given the opportunity to buy, and then wait a few weeks until it ships. Maybe available will expand, maybe it won't. It took about a month for ours to arrive, a few minutes to get it set up, and not much longer to see that this thing has some serious potential. The question is whether that potential leads to anything on down the road.
And if it does, the likes of Google and Apple are going to find themselves with even more of a competitor in Amazon.
Bar Refaeli
Malin Akerman
Mila Kunis
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