UK marketing efforts to include banners at 'iconic' sites and key TV and movie spots
With the Galaxy S4 now available to buy in the UK, Samsung has announced the first details of its marketing efforts for the handset. Unsurprisingly, it looks like we're in for an advertising blitz in the weeks and months ahead, with Samsung using every available outlet to get as many eyeballs as possible on the Galaxy S4.
Samsung's advertising plans include a seven-week TV campaign targeting popular shows, including Britain's Got Talent and ITV's UEFA Champions League coverage. Samsung's targeting of the Champions League in particular is interesting, as rival HTC sponsors the league itself as part of a wider deal with UEFA. By airing ads during ITV's coverage, Samsung will be hoping to dilute the impact of HTC's presence and push its product to the front. The TV spots, Samsung says, will focus on prominent Galaxy S4 features, such as Group Play and "Sound and Shot."
Movie theater spots will target Star Trek Into Darkness, The Great Gatsby and Man of Steel, while banner ads will be erected at prominent locations, including Oxford Circus, Piccadilly Circus, the BFI London IMAX, Cromwell Road, Westfield and Heathrow Terminal 5.
So if you're anywhere in the UK over the next couple of months, chances are you'll run into Samsung's marketing machine, as the manufacturer hopes for a repeat performance of the Galaxy S3's wildly successful launch.
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Eliza Dushku
Adriana Lima
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