Both iOS and Android are rapidly approaching the million app mark. It's an absurd number of apps, and making a living in that vast sea is a tough prospect. Windows Phone and BlackBerry 10 are both over 100,000 apps, which on its own is also an absurd number. How is a developer supposed to get noticed when there are thousands upon thousands of other apps in the same store?
A developer can rely on search and word-of-mouth, but that's only going to get them so far. How is a developer supposed to get their app featured on the platform storefront? How are they supposed to tell users and publications about their app? And just how can they convince users to actually download the app? Is it better to be flashy or funny, informative or intriguing? Does it matter what audience you're targeting?
Just bobbing up and down in the waves of a million other apps is counting on an impossible stroke of luck to get noticed. Developers can be their own best advocates - but how does somebody who specializes in code and interface design come to understand what it takes to market their wares?
Let's get the conversation started!
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Katy Perry
Gina Carano
Britney Spears
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