Panasonic may be pulling out of the European market, barely after they got back into it. There was an ambitious plan by the Japanese corporation to return to the mobile game after introducing the Eluga (see our hands-on) at Mobile World Congress. Panasonic had hoped for for 1.5 million units to be sold this year and then to build up on year-on-year.
Panasonic's plan didn't really take off after the Eluga -- which didn't really get a proper release -- produced lackluster sales. Panasonic appears to be cutting their losses now and pulling from Europe altogether. No word yet on what they'll do in other markets, but Panasonic's mobile strategy isn't looking promising at the moment.
Source: The Verge
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Olivia Wilde
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